What we do - The Social Butterfly

Remote Specialists

Build your team of skilled digital specialists that act as an extension to your business.

Based in Cape Town, we have a wide variety of remote workers, from designers to developers, our remote workers provide personalised digital solutions and optimize workflows. Say goodbye to information overload and hello to streamlined productivity with Social Butterfly, your go-to digital specialist!

Social Media Specialists

You know your business needs to be consistently active on social media platforms, but you’re not sure where to start or simply do not have the time. Did you know that you should be treating your GMB (Google My Business page) as a social media platform too? We assist here by providing:

Content creation
Graphic design and copywriting
Social media strategy
Community management
Paid advertising

Paid Advertising

Return on Investment (ROI) is the main reason you’re testing out your digital channels, but you don’t want to end up throwing your ad budget into the paid social black hole. While brands like yours often apply the spray-and-pray method, we believe in aiming for the bull's eye, and hitting it, over and over again! How do we achieve this? Well, we apply:

Paid Campaign Strategies 
Paid Design and Copywriting
Paid UX Journey 
Paid Campaign Performance
Reporting A/B Testing

Email Marketing

Looking for a way to nudge and nurture your community? Let us help you to keep the conversation going with your audience through delightful and engaging email marketing strategies. From lead magnets to promotions, you can keep your brand top-of-mind by doing email marketing differently. Your email outreach will include:

Design and Copywriting
Email Marketing Strategies
Email Journeys
Reporting and Optimisation

Web Development

You wouldn't invite someone to your home if you hadn't cleaned up in years right? So, why would you want to send customers to a website that hasn’t been updated, upgraded or maintained? We can help you with a clean-up, and if you don’t have a site to start, we can also assist here.

Website Hosting
Website development
Website maintenance
UX design implementation

SEO Search Engine Optimisation

You have a gorgeous website, but you’re still not getting the desired traffic. You may need to optimise your site for search engines! Unfortunately, search engines don’t care how pretty your site may be. But proper indexing, improved responsiveness and readability by using the right keywords will make the world of difference to your presence and discoverability. Let’s find out what your audience is looking for and help you to translate that to your website.

On-page SEO
Meta Descriptions
Image Optimisation 
Full-Site Optimisation
Blog Optimisation 
SEO Copywriting  
Keyword Research
Competitor Analysis  
Keyword Implementation Strategies
Ranking and Discoverability

Website Copywriting

People buy from people, so why does your website sound like a run-of-the-mill sales deck? Let our wordsmiths work their magic, including the little things like dotting the i’s and crossing the t’s. Personalise your brand, your products, and your story. Show off that personality that sets you apart! We help by offering the following:

Keyword Research
Competitor Research
Tone of Voice  
Copywriting 
Content Structure

Digital Consulting Experts

Imagine you have the best in your corner. We’re talking about specialists dedicated to their craft and recognised on a global scale. Stop imagining. We’re right here! The Social Butterfly team consists of willing and able go-getters that need little guidance on digital marketing winning moves, industry tips and secrets, and most of all, they aren’t afraid to share all that they know with you. Yes, you have unrestricted access to a wealth of knowledge. Use it as you please, as we offer:

Digital Team Training
Digital Strategy Proposals
Guest Speaking
Key Note Speaking
Subject Matter Expertise
Research Consulting
Reporting A/B Testing

Strategy

You know where you’ve been and where you are, but do you know where you’re going? Your vision relies on a proper strategy. This is often our first port of call as we always prefer to outline a plan specific to you, backed by in-depth research and industry knowledge. Only once this is done, do we put the fundamentals in place. This method ensures that you take those wins at scale.

Brand Strategies 
Digital Strategies 
Blog Strategies
SEO Strategies
Keyword Research
Competitor Research

Graphic design

We all recognise famous brands and remember their brand stories from simple icons and imagery. Having great graphic designers in your corner can ensure you too, are memorable. Why don’t you take your audience on a journey using the right colours, designs and imagery? We can help you tell your story with a look and feel that remains with your customers long after they’ve left the conversation. We do this by offering:

Full brand guides
Video editing
Digital and stationery design
Design strategies

UX Design

Your user’s experience depends on using the right words with the right tone to convey the right message. It also depends on using colours and designs that generate the right emotions, feelings, and connections. However, while you may have the right words and the perfect colours, the blend of all facets can make or break the holistic experience. We apply User-Centred Design Principles, which means we reverse engineer every step of your customer journey to ensure that your customers are delighted and find value in engaging with you and your business.